Because marketing is all about creating value for customers, dividing the market based on _______ segmentati?
age
gender
marital status
income level
All of these would be possible market segmentations.
age
gender
marital status
income level
All of these would be possible market segmentations.
age
gender
marital status
income level
All of these would be possible market segmentations.
References :
Market based on target segmentation.
behavior segmentation – using psycho graphics. life style profile. for successful marketing, companies must focus on STP
Segmentation, targeting and positioning the brand in a unique way.
Though behavior segmentation is specific, mostly companies prefer or choose market as demographically and geographically. but now days in order to create better relationships with customers, lifestyle (Psycho graphics) approach also utilized.
thank you
http://thinking-brands.blogspot.com
References :
Brand Philosophy