Relationship Selling

http://michaelcloke.com/creating-and-capturing-customer-value In this video, we introduce the basic concepts of marketing. It starts with the question, “What is marketing?” Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return. Next is discussed the five steps in the marketing process — from understanding customer needs, to designing customer-driven marketing strategies and programs, to building customer relationships and capturing value for the firm. Finally is discussed the major trends and forces affecting marketing in this age of customer relationships.

Duration : 0:4:54

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