Relationship Selling

Companies dedicate large budgets to cultivating, promoting and protecting their brands in the marketplace. The brand is their “face” to the world, and ensuring its success is paramount to driving the bottom line. But when it comes to the moment of purchase, how important is the brand in comparison to the person—the real face—who is executing the transaction? In this exciting new study from the insurance industry, the Forum for People Performance Management not only uncovers the true value of the person, but also demonstrates a powerful link to customer engagement that can yield a significant boost to profit on the part of your top talent.

Duration : 0:9:29

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