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Effective supply chain management will enable Amazon to source and supply the huge variety of products on their website – making sure that stock levels are at the optimum level, that in stock orders are processed and despatched quickly and that out of stock products are replenished in good time.

By making their supply chain work quickly and effectively they can ensure that goods are despatched quickly, for example ensuring newly released products arrive as quickly as possible. All of the above will also reduce the cost of processing and delivering orders, allowing them to reduce the cost to their customers while maintaining their profit margin.

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