Relationship Selling

Q1 Understanding customers are not enough. As the game console market shows this is a period of intense competition in local and global markets. Explain how companies can gain a competitive advantage by analyzing and positioning

Q2 Portfolio analysis helps managers evaluate the strategic business units (SBU) making up the company. Explain how the Boston consulting group matrix can help management assess the attractiveness of SBUs and how it can be used to develop growth strategies.

Q3 A marketing audit presets the background data on the market, product, competition and distribution .explain what the key steps in the marketing environment audit.

Q4 Marketing management’s job is to attract build relationships with customers by creating customer value and satisfaction .Their success will often depend on other actors in the company’s microenvironment that combine to make up the company’s microenvironment of a company.

Q5 Once a company has chose its overall competitive marketing strategy it should be ready to begin planning the details of the marketing mix. Explain the marketing mix in detail with examples of how each marketing tool is used

i am ya teacher, but i don’t answer here. ask in the classroom.

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