explain d importance of establishing a long term relationship w/ the customer in relation to personal selling?
February 8th, 2011 | 
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relationship of customer to personal selling..
This is actually vital to the growth of your business. You have to look beyond each person as an individual opportunity. It’s not necessarily just the business they give you, but the business they bring you through their continued support of what you are doing. In other words, refferals.
Think about it this way, the objective in business is to grow. If you are simply moving to the next sale all you are doing is working hard for the same money because you have to constantly sell someone new who doesn’t trust you. However, if you cultivate good relationships with customers and develop a good reputation then you retain the business you already had and you expand which will increase your income while you make the same, or even less effort.
Posted in Relationship Selling
Do you want them to come back?
Or are you just trying to sucker them one time only?
References :
This is actually vital to the growth of your business. You have to look beyond each person as an individual opportunity. It’s not necessarily just the business they give you, but the business they bring you through their continued support of what you are doing. In other words, refferals.
Think about it this way, the objective in business is to grow. If you are simply moving to the next sale all you are doing is working hard for the same money because you have to constantly sell someone new who doesn’t trust you. However, if you cultivate good relationships with customers and develop a good reputation then you retain the business you already had and you expand which will increase your income while you make the same, or even less effort.
References :
The short answer is that when you are doing selling, it’s far easier to sell your product to someone who already trusts, and more importantly, likes you. Trust and likability only comes over time, but there is an easy way to build both rapidly.
You do this the way Joe Girard did it… by sending everyone you meet personalized handwritten greeting cards at every opportunity.
Joe did this in the 70s and earned himself a place in the Guinness Book of World Records as the Greatest Salesman in the World. At one time Joe and his staff of two were sending out over 13,000 cards every month. He used every conceivable holiday as an excuse to send a card.
Today, there’s an easier way to capitalize on Joe’s system and make it automatic. For details, Go to: http://www.sendoutcards.com/Rod_The_Card_Man
Then "Click To Send A Free Card"
Thanks for asking,
Rod
http://www.squidoo.com/seriousmarketingsystems/
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