Why is relationship or personal selling the best way to promote in business marketing?
May 4th, 2011 | 
Author:
Because a business essentially boils down to selling a product. If you can’t sell a product, you don’t have a business. Your sales skills are 90% of your success in business.
Posted in Relationship Selling
Selling 101 this should help you
Personal communication of information to persuade a prospective customer to buy something – a good, service, idea or something else – which satisfies that individual’s wants/needs
Characteristics of a successful salesperson:
Empathy – Should be unconditional really put yourself in the other persons shoes truly care
Organized – Stay organized throughout your lifetime
Self motivated –
Dependable – reliable you can depend on
Ethical – place yourself in the shoes of the other party and look yourself in the mirror
Knowledgeable
Flexible – adapt to the surroundings
Enthusiasm
Creative abilities
Willingness to compete
An appetite for hard work
Positive attitude –
Personal appearance
Emotionally intelligent – Don’t personalize don’t show aggressive manner at all!!!!
The Varied Tasks of Sales Person:
Determine customer requirements –
Sell benefits and solutions
Overcome objections
Close the Sale
Identify new Customers
Keep customers up to date
Place promotions
Negotiate Deals
Head office feedback
Monitor the competition
Be aware of Stock/ inventory levels
Promote self and/ or company
7 habits of less successful salesperson
1.Thinking you can do it all yourself – You want to empower others to help you no one can’t do it all
2.Talking too much – Ask intelligent questions that guide the customers decision
3.Doing the same thing in all situations-
4.Expecting things to happen Now
5.Not telling the truth
6.Not taking good care of customers
7.Thinking it’s easy
References :
Because a business essentially boils down to selling a product. If you can’t sell a product, you don’t have a business. Your sales skills are 90% of your success in business.
References :
Read UnMarketing – either book or even the blog by Scott Stratten if you are really interested in this topic.
References :
http://www.un-marketing.com/blog/
Its ‘human psychology’.
If I and you are good friends, and if I recommend something to you, you will ‘listen’ to me and even ‘buy’ the product. Same applies for business as well.
It also helps in word of mouth marketing too. Refer http://www.loyaltics.com/blog to know more !.
References :