Sales Follow Up: Proper Sales Follow Up is Essential
March 23rd, 2010 | 
Author: - Do you have an auto-responder?
- Do you have a newsletter?
- Do you have a contact management system that tells you what your next step in the follow up sales process is?
- Do you send business thank you cards? Postcard mailing can be an inexpensive way to keep yourself in front of your customer in a non obtrusive way.
In reality e-mail seldom gets opened; 20% in fact. I didn’t really believe it until I got an auto-responder that actually told me how many had opened my email; pretty depressing! Now if your email had been followed up with by a card in the mail with your picture, contact information and your desire to help them; your customer would be far more likely to read your e-mail or pick up the phone the next time you call. Call it relationship selling; yes you are selling but you are also building a relationship. Relationship selling can also be called consultative selling. You position yourself as more of a consultant than a sales person. Sales follow up begins during your first consultation. Instead of sitting across the table; you are sitting on the same side with your arm around their shoulder (not literally); and together you are finding the best solution to their needs. Hopefully your product is the solution but not necessarily. If you have built rapport with your client during that first meeting; even if what you have isn’t for them they will be far more likely to be willing to do business with you in the future and/or send you a referral. whereas if you try to push your agenda you not only won’t get that sale but you will have burned that bridge as well. Its all about creating customer value and doing proper sales follow up. And remember sales follow up begins at that very first meeting. A great example of an excellent sales follow up plan can be seen here:
- Axe Music, a Great Sales Follow-Up Example – The large majority of businesses do not have a sales follow-up program in place. Once a customer makes a purchase, they are on their way, often never to be heard from again. Going the extra miles to ensure that your customer had an …
Posted in Sales Follow Up | 
Tags: business thank you cards, postcard mailing, Relationship Selling, Sales Follow Up
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Specifically tips i was hunting for. Well put also.
Hello, thank you very much for this post, cheers
Hey admin, very informative blog post! Pleasee continue this awesome work
This is a subject near to my heart thanks, found you through Bing.
Being that we already happen to be sharing points regarding Sales Follow Up: Proper Sales Follow Up is Essential | Relationship Selling, In order for one to start acquiring email addresses, you’ll first need to put together a list management system that will permit your online visitors to submit their details, automatically subscribe them to your list and enable you to send out messages.
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